In 2012 Community Fitness was a fast-growing group-fitness startup with two locations in Seattle.
Role: I helped clarify and implement brand guidelines across a range of applications, primarily event collateral, and helped develop a sub-identity for their charity/philanthropic endeavors.
When I began in 2011 CF had an outside agency finishing up a redesign of their website. No brand guidelines had ever been developed, so I built on decisions that had been made for the website. I created a steady stream of posters and event collateral.
It developed a consistent, recognizable, and energetic brand, with a strong but complimentary sub brand, Fit4Change, for charity event work.
When I began in 2011 CF had an outside agency finishing up a redesign of their website. No brand guidelines had ever been developed, so I built on decisions that had been made for the website. I created a steady stream of posters and event collateral.
It developed a consistent, recognizable, and energetic brand, with a strong but complimentary sub brand, Fit4Change, for charity event work.
