Community Fitness

Graphic design and branding work for Community Fitness and it's sub-brand for charity support, Fit4Change.

In 2012 Community Fitness was a fast-growing group-fitness startup with two locations in Seattle.
Role: I helped clarify and implement brand guidelines across a range of applications, primarily event collateral, and helped develop a sub-identity for their charity/philanthropic endeavors. 

When I began in 2011 CF had an outside agency finishing up a redesign of their website. No brand guidelines had ever been developed, so I built on decisions that had been made for the website. I created a steady stream of posters and event collateral. 

It developed a consistent, recognizable, and energetic brand, with a strong but complimentary sub brand, Fit4Change, for charity event work. 

& more

KIRFco
2012
Eyecandy & magic
2016
Yogi Tea
2008
pre-2012 web & email work
2012
Angela Travels
2015
Typography
2016
Quiksilver
2008
photo editing
2011
DAVP and other logos
2011
SEGD Mailer
2008
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