Community Fitness

Graphic design and branding work for Community Fitness and it's sub-brand for charity support, Fit4Change.

In 2012 Community Fitness was a fast-growing group-fitness startup with two locations in Seattle.
Role: I helped clarify and implement brand guidelines across a range of applications, primarily event collateral, and helped develop a sub-identity for their charity/philanthropic endeavors. 

When I began in 2011 CF had an outside agency finishing up a redesign of their website. No brand guidelines had ever been developed, so I built on decisions that had been made for the website. I created a steady stream of posters and event collateral. 

It developed a consistent, recognizable, and energetic brand, with a strong but complimentary sub brand, Fit4Change, for charity event work. 

& more

Blockchain icon and illustrations
2016
Typography
2016
Azure Portal tiles
2014
Quiksilver
2008
SEGD Mailer
2008
catalogs
2011
photo editing
2011
Yogi Tea
2008
logo for Vanessa Rudloff
2008
photo restoration
2011
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