Quiksilver

My take on the "Now for Women" launch. Proposed redesign.

When Quiksilver launched a line for women directly under the Quiksilver brand (instead of under Roxy) they started a "Now for Women" campaign that I was disappointed with. The ads I was seeing tended more to a GAP style than the surf/skate/summer lifestyle of the Quiksilver brand, so I mocked up a couple of things for fun: some magazine ads utilizing image compositions with overly stylized lighting, a double sided bag insert for clothing retailers to push the new release in stores, and a wrist band to give out at summer water sport events (surf, kite-surf, paddleboard, etc).

& more

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